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The Platform

Everything in MooveTeam revolves around two components:

  1. MooveTeam CMS — the back-office. A website where you design events, manage teams, and monitor live gameplay. You open it in your browser and log in with your credentials.

  2. MooveXR — the player app. A phone or tablet app (iOS and Android) that shows the map, displays challenges, tracks GPS, and supports augmented reality. Players install it before the event or scan a QR code you provide. Search for MooveXR on the App Store or Google Play.

You design the experience in MooveTeam CMS, then participants play it on MooveXR.

This is the complete lifecycle, from your perspective:

Event lifecycle — You design in MooveTeam CMS, players play on their phones, you review results in MooveTeam CMS

Event lifecycle — You design in MooveTeam CMS, players play on their phones, you review results in MooveTeam CMS

Everything on the left and right happens in MooveTeam CMS. Everything in the middle happens on the player’s device. You never need to touch the player app yourself (unless you want to test).

When a player opens the app, they see:

  1. A map with icons marking challenge locations
  2. A list of challenges they can attempt
  3. A leaderboard showing team rankings
  4. A chat where teams can message each other

When they walk to a challenge location, the challenge activates automatically. They complete it — answer a question, take a photo, solve a puzzle — and earn points.

MooveXR is the player app for MooveTeam — available for iOS and Android, managed from MooveTeam CMS.

ProductWhat it is
MooveXRGPS experiences with augmented reality, gadgets, and real-time chat. Supports indoor, outdoor, and hybrid events. The organizer is typically present to coordinate the activity.

Creating events is free. Testing them is free. You only pay when you run an event with real participants.

The currency is credits:

  • 1 credit = 1 playing team per event
  • A team of 5 people sharing one tablet = 1 credit
  • In BYOD mode (each player on their own phone), each device counts as a team = 1 credit per device
  • You purchase credits in advance, and they never expire
  • Larger packs cost less per credit

Cost summary:

ActionCost
Create an eventFree
Edit and configure itFree
Run it in demo modeFree (limited to 3 teams)
Run it with real participants1 credit per playing team
Buy more creditsVolume pricing — ask your account manager

This means you can build your entire event, test it thoroughly in demo mode, and only spend credits when the client is on-site.

Not everyone sees the same MooveTeam CMS. What you can do depends on your role:

RoleWhat you can do
AgencyCreate and run events, manage teams and challenges, handle sales. This is what most users have.
ViewerSee events, teams, and results. Cannot create or change anything. Good for clients who want to observe.

If you are reading this manual, you are most likely an Agency user. Everything in this manual is written for that role.

MooveTeam CMS supports six languages for the back-office interface: English, Spanish, French, Dutch, Polish, and German. You can switch at any time from the login page or the top-right menu.

MooveXR supports 12 player languages: English, Catalan, Dutch, French, German, Italian, Polish, Portuguese, Simplified Chinese, Slovenian, Spanish, and Traditional Chinese. Participants play in their own language regardless of which language you use in the back-office.


Next: Key Concepts — the vocabulary you need before you start building.